What it is: A makeup primer infused with grape, Vitamins A, C, & E to help boost complexion and hydrate your skin. Why we love: The primer transforms your face into a flawless, smooth canvas ideal for long-lasting makeup application. All e.l.f. products are made from skin-loving ingredients you want at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified. Because kindness is chic.

Trusted by millions of mama worldwide, Earth Mama Organics has manufactured obsessively clean herbal care for over two decades. Formulated by a nurse and herbalist, Earth Mama combines generations of women’s wisdom, traditional herbal remedies, and evidence-based research to create organic herbal teas, castile soaps, balms, sunscreens and more for the whole family. Visit the Store We will go to the ends of the earth to make sure our customers are safe and unharmed. If there’s a safer way, we’ll find it. We believe there’s a plant to help. That ancient wisdom hasn’t changed — and herbal remedies still work today. The more we all know, the better equipped we are to make choices that safely nurture our bodies and the environment. Every ingredient is consciously chosen to avoid adding to our body’s toxic load and to allow it to find an innate state of wellness. We celebrate motherhood as the basis for nurturing a greater sense of community and support, because we’re in this together. Visit the Store Organic Nipple Butter is a non-sticky, lanolin-free nipple cream that was the first to be Non-GMO Project Verified. This blend of organic herbs and oils traditionally used to soothe and moisturize dry skin is the perfect balm for sore, cracked nipples and more. Made from a blend of organic herbs and oils traditionally used to soothe and moisturize dry skin, Organic Nipple Butter is a USDA Certified Organic balm ideal for sore, cracked breastfeeding nipples. Made without petroleum, preservatives, or lanolin, Earth Mama's breastfeeding calendula cream is non-GMO Project Verified, which means there no need to wash or wipe it off before nursing your baby. Organic Nipple Butter has been chosen by hospital NICUs, healthcare professionals, and nurses around the country. We're on a mission to free mothers from the fear of breastfeeding during postpartum. Earth Mama Organic Nipple Butter helps soothe nipples before & after breastfeeding or pumping & also offers intense moisture and relief on lips, cuticles, & dry skin. What does nipple cream do? For breastfeeding and breast pumping mamas, nipple cream like Earth Mama Organic Nipple Butter can soothe sore, cracked nipples and make nursing or pumping more comfortable. What is nipple cream used for? Earth Mama Organic Nipple Butter can be used to soothe sore, cracked nipples, and on breast pump flanges to make pumping a more comfortable experience. Other spots that will appreciate nipple cream love: lips, cheeks, heels, cuticles and elbows too. Is Earth Mama Organic Nipple Butter safe for baby? Yes! Earth Mama Organic Nipple Butter is USDA Certified Organic and was the first to be Project Non-GMO Verified. Do you need to wipe off Earth Mama Organic Nipple Butter before nursing? No. You can safely breastfeed (or breast pump) without washing off Earth Mama Organic Nipple Butter. Organic Goodness Clean herbal everyday essentials For Everyone and Their Mother. Safe & Effective On this journey of a lifetime, Earth Mama is here to help, with safe herbal pregnancy products. Rest & Heal Postpartum recovery products to help new mamas while they rest, heal and connect with their newborn. Your Nipple Superheros Breastfeeding products to support wherever you are in your nursing journey. Chosen by NICUs Gentle, organic care for the most sensitive skin, no matter how old your baby is. Nipple Butter Diaper Balm Booby Tubes Vegan Nipple Butter Herbal Perineal Spray Organic Perineal Balm Herbal Sitz Bath Organic Skin & Scar Balm