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The running shoes of the 1970s might best be described as deceptively simple. While lacking the visible technology and aggressive design of later years, the innovations of the ‘70s would lay the foundation for modern performance. The 237 is a contemporary reinterpretation of ‘70s running heritage that melds a range of heritage design inspirations into one deceptively simple, exceptionally versatile, contemporary silhouette. An EVA midsole, herringbone outsole and streamlined upper offer a classic launching point for modern flourishes like oversized N branding, extended midsole length, and gator inspired foxing and mudguard. You could call the cohesion of the 237’s familiar feel and exaggerated updates the simplest way to make a statement. Taking design cues from 1970s archival favorites, New Balance’s 237 melds heritage influences with a modern outlook. The 237 utilizes an EVA midsole, herringbone outsole and streamlined upper as a classic launching point, with modern flourishes like oversized N branding, extended midsole length, and gator inspired foxing and mudguard offering a modern take on the decade when running shoes truly made their mark for the first time. Experimental in spirit yet easily accessible, the 237 is a deceptively simple, contemporary statement piece.

In the spring of 1978, New Balance gave their designers the go-ahead on an ambitious undertaking: develop the very best running shoe, regardless of the time it takes or the money it costs. The result was the 990, a shoe that’s been raising the bar on quality ever since. With the 990v6, the legend continues. A perfect blend of cushioning and style, this shoe looks as good on your morning run as it does on the runway. New Balance MADE contains a domestic value of 70% or more. MADE makes up a limited portion of New Balance’s US sales.