Visit the Store Visit the Store Visit the Store Visit the Store Lash Idôle Monseiur Big Définicils Hypnôse Drama Cils Booster Lash Primer What makes Lash Idôle Mascara's formula better? Our lightweight gel formula won't weigh on lashes leaving them feathery soft and is infused with White Tea Extract to provide an antioxidant & conditioning care. How long does this mascara last? Is it easy to take off? Lash Idôle lasts up to 24 hours with no smudging or flaking. At the end of the day you can easily wipe it off with some eye makeup remover, such as our Lancôme Bi-Facil Double Action Eye Makeup Remover. How do you apply Lash Idôle? Start with Cils Booster XL mascara primer to boost volume, length & curl. While Cils Booster XL is still wet, apply Lash Idôle Mascara: Use inside curve of mascara wand to build volume & outside curve to lengthen, separate & fan out lashes.