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There are many fish in the sea, but there's only one Omega-3 fish oil from Sports Research. With 3x the EPA and DHA in one softgel— it's the alpha of the omegas. Just one of our bovine-free, fish gelatin-based Omega-3 Fish Oil softgels contains at least 1040 mg of essential fatty acids in the preferred triglyceride (TG as rTG) form. Lemon? Strawberry? What's next? Brands flavor their fish oil because it's not fresh. Our fish oil is molecularly distilled & put through a careful purification and concentration process resulting in EPA & DHA levels of 80% or more. Omega-3 Fish Oil Magnesium LT Vitamin D3 + K2 Vitamin C Collagen Peptides Hydrate Electrolytes Phytoceramides What is the source of your Fish Oil? Our omega-3 fish oil is sourced exclusively from MSC verified Wild Alaska Pollock harvested from the pristine waters of the Alaskan Bering Sea - one of the world’s most productive ecosystems for marine life. Has the product changed with the rebrand? No, our product is still made with AlaskOmega, the leader in freshness and potency for omega-3 fish oil, with a Total Oxidation (TOTOX) level meeting IFOS™ standards and EPA + DHA levels of over 80% per 1250mg per softgel. How is it possible for this product to have no “fishy taste”? Our Fish Oil is produced from fresh Alaska Pollock within hours of being caught, it then goes through a 10-step refinement process, which includes deodorization to remove fishy odor and taste, resulting in a highly clean-tasting oil. Why do you use Tilapia gelatin? How big are the softgels? Our softgels are made from Tilapia gelatin for those following a pescatarian diet. Most fish oil brands use bovine (beef) or porcine (pork) as their gelatin base. Our softgels are about an inch long, which is typical for most Fish Oil capsules. How fresh is your fish oil? What is the shelf life of each bottle? The entire Omega-3 concentrate refining process happens with minimal exposure to heat, to ensure extremely low oil oxidation levels and freshness. Each bottle has a 3-year shelf life from the manufacturing date (located on the bottom of the bottle.) Visit the Store Visit the Store Visit the Store